By Mona Zhang FORBES Contributor
Levi’s, the maker of the iconic 501 jeans, is getting into the hemp space in the name of sustainability.
In partnership with sustainable fashion brand Outerknown, the two companies’ latest collection features pieces made from a blend of cotton and hemp. The two brands have collaborated before on sustainable denim, but this is the first time their collection will use the recently legalized crop.
“We partnered with fiber technology specialists to create a ‘cottonization’ process that softens the fiber — using very little energy or chemical processing — to make it look, and more importantly feel, almost indistinguishable from cotton,” reads an announcement from Levi’s.
Learn more about hemp in our Hemp University